Primary Logo

The Rice shield is the primary graphic component within our identity system. The shield combined with the primary wordmark creates the official Rice logo.
  Primary JGSB Logo Shield 
Primary Wordmark
The primary wordmark is a unique typographic signature that displays Rice and the Jones Graduate School of Business names. It was developed from a modified version of the typeface Trajan. Do not alter or attempt to recreate it in any way.
  Primary JGSB Logo Wordmark 
The Rice logo consists of the Rice shield and the Rice primary wordmark. Combined in a precise manner, these two elements create a distinctive logo for Rice.

While our wordmark has both a primary and secondary version, only the Rice primary wordmark can be used alongside the Rice shield.

Do not change the Rice logo or wordmark in any way. Use only the official Rice logo.
  Primary JGSB Logo