Marketing Communications > Brand Standards

Brand & Identity Standards

The Jones Graduate School of Business is fortunate to share an association and legacy with Rice University. As our primary brand, Rice University and its world-wide reputation of pathbreaking research and unsurpassed teaching helps underscore and direct the Jones Graduate School of Business in transforming business thought


We excel in developing principled, innovative thought leaders in global communities. 


These guidelines were created to assist us in communicating the school’s brand. Presenting a clear identity for a school of our size and age requires attention to visual and language standards. To grow and strengthen a great brand, consistency in graphics, messaging, typography, colors and how we refer to our school, is vital. We want to ensure that all people that come into contact with our brand have a shared experience. 

  • Messaging - During the discovery portion of our branding exercises, key words surfaced in meetings with constituents. When asked “how would you describe the Jones School,” people consistently communicated the following words and attributes:   
    • Knowledge
    • Teaching
    • Research
    • Confidence
    • Opportunity
    • Growth
    • Support
    • Prestige
    • Connections
    • Rankings
    • Credibility
    • Success  

In communicating information regarding your program, always keep in mind our mission and key attributes to guide you in developing your presentations, letters, flyers or any other external correspondence you distribute. 

  • Graphics - The Jones School logo is virtually identical to the Rice University logo. It comprises elements that represent the Rice brand, such as the shield, font, and colors. The Jones School collateral materials are designed to reflect the brand in templates that you may download and insert text.