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Pradeep Anand Photo

Pradeep Anand

Lecturer in Management

Room 220


PRADEEP ANAND has more than 30 years of marketing and business strategy and execution experience in the oil & gas, technology, and engineering industries. In 1994, he founded his consulting practice, focused on revenue growth and enriching margins.

He was Vice-President, Marketing, at Landmark Graphics, a Houston-based oil & gas software company--currently a division of Halliburton.

Before that he was Manager, North American Operations at a division of Baker Hughes, and the first Marketing and Business Development Manager for LWD/MWD at Sperry-Sun (now a Halliburton subsidiary).

He was a Co-founder, President & COO of PointCross, Inc., a technology startup. For a year, he was a successful executive search consultant at Preng & Associates, the premier executive search specialists for the global energy industry.

He speaks at business conferences and at firms, and has published extensively in leading industry magazines and journals, and newspapers. He has been an Adjunct Professor of Marketing at University of Houston's Bauer College of Business' MBA program.

He serves on the Advisory Board of the University of Houston's College of Technology and India Studies Program.

He received his MBA from the University of Houston, Houston, Texas, and his BS in Metallurgical Engineering from the Indian Institute of Technology (IIT), Bombay, India. In 2001, he received a Distinguished Service Award from IIT Bombay.

Area of Interest