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Making Research Relevant symposium on April 29-30

The Making Research Relevant symposium on April 29-30 represents a unique collaboration of practitioners and academics with a common goal of increasing the effectiveness of research by making it more relevant to decision-makers.
Our inaugural gathering, hosted by the Jones School Marketing Club and TRC will focus on connecting research with business outcomes and will include sessions on:

  • Strengths and weaknesses of Net Promoter Scores
  • Linking of research data with financial metrics
  • Advanced key driver methods for discovering those links
  • Challenges in gathering reliable feedback from survey respondents

Register Now!

AGENDA (click here to view session descriptions)

Tuesday, April 29

    Registration: 3 pm
    Introduction: Richard Raquet, President, TRC
    Session 1:  Net Promoter Scores: How Valuable is it?
    Dinner: Anderson Commons

Wednesday, April 30

    Breakfast: 7:30 am
    Session 2:  Maximizing the Value of Research
    Session 3:  Financial Payoffs from CSM Programs
    Lunch: Anderson Commons
    Session 4:  Effects of Responding to Customer Satisfaction Surveys
    Concluding Remarks: 2:30 pm, Richard Raquet, President, TRC

Vikas Mittal, Professor of Marketing, Rice University

Dr. Mittal, the J. Hugh Liedtke professor of Management-Marketing at the Jones School, is one of the country's leading researchers in the area of customer satisfaction and its impact on financial performance of the firm. As a widely published expert in numerous top marketing and psychology journals, Dr. Mittal also brings a practitioner's perspective to academia having consulted with a number of firms. He has been a recipient of various awards for his research including the prestigious William F. O'Dell Award for making the most significant, long-term contribution to the theory, methodology, and practice of marketing. Previously, Dr. Mittal held the Thomas Marshall Chair in Marketing at the Katz Graduate School of Management at the University of Pittsburgh, and has taught at the Kellogg Graduate School at Northwestern University.
Paul Dholakia, Associate Professor of Marketing, Rice University
Dr. Dholakia’s diverse research interests lie in studying motivational psychology of consumers as it relates to customer satisfaction and decision-making, as well as online marketing issues such as virtual communities and online auctions. His research has been published in a number of marketing and management journals (including Journal of Marketing Research, Harvard Business Review and Marketing Science), and consults with firms in financial services, energy, health-care and other industries. Dr. Dholakia has a Ph.D. in Marketing from the University of Michigan and a Masters in Operations Research from Ohio State University.
Rajan Sambandam, Chief Research Officer, TRC

As CRO, Dr. Sambandam oversees all aspects of the research and analytical activities at TRC. For more than a decade, he has worked with companies in dozens of industries which has given him extensive experience in data analysis and expertise in using both traditional and advanced analytical techniques. Dr. Sambandam’s research has been presented at several conferences and has also been published, in both academic and practitioner oriented venues. Dr. Sambandam graduated with a Ph.D. in marketing from the State University of New York at Buffalo and an undergraduate degree in engineering.

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