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  Utpal (Paul) Dholakia
Associate Professor of Management


Contact:
Email: dholakia@rice.edu
Office

Rm. 329
Mailstop: MS-531
Phone: 713-348-5376

Teaching Areas:
Choice Behavior, Customer Retention, E-commerce, Marketing Research, Pricing and Distribution

Scholarly Areas:
Consumer Behavior, Customer Satisfaction, Decision Making , Digital Marketing Issues, Motivational Psychology

Affiliations:


Jones Graduate School of Management

Alpha Pi Mu (Industrial Engg Honor Society)

American Marketing Association

Association for Consumer Research

MENSA

Grants:

Exploring sustainability of Connexions William & Flora Hewlett Foundation
Understanding the Open Source Business Model: Application to Connexions Computer and Information Technology Institute, Rice University (CITI)
Education:
B.E (1993) University of Bombay
M.S. (1994) Ohio State University
M.S. (1997) University of Michigan
Ph.D. (1998) University of Michigan

Bio Statement:
Paul Dholakia is an associate professor of management at the Jesse H. Jones Graduate School of Management, Rice University in Houston, Texas. He has a master's degree in psychology, and a Ph.D. in marketing from the University of Michigan, a master's degree in operations research from the Ohio State University, and a bachelor's degree in industrial engineering from the University of Bombay.

His research interests lie in studying motivational psychology of consumers and online marketing issues such as virtual communities and online auctions. He also studies relational aspects of consumer behavior. He has published in a number of marketing and management journals, and consults with firms in financial services, energy, health-care and other industries.

Research Statement:
My personal web site has details regarding my research.

Website:

Paul Dholakia's Web Site




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