|  Contact: Email: dholakia@rice.edu Office
Rm. 329 Mailstop: MS-531 Phone: 713-348-5376 | Teaching Areas: Choice Behavior, Customer Retention, E-commerce, Marketing Research, Pricing and Distribution Scholarly Areas: Consumer Behavior, Customer Satisfaction, Decision Making , Digital Marketing Issues, Motivational Psychology Affiliations: Jones Graduate School of Management
| Alpha Pi Mu (Industrial Engg Honor Society)
| American Marketing Association
| Association for Consumer Research
| MENSA
| Grants:
Exploring sustainability of Connexions William & Flora Hewlett Foundation
| Understanding the Open Source Business Model: Application to Connexions Computer and Information Technology Institute, Rice University (CITI)
| | Education: | B.E (1993) University of Bombay | | M.S. (1994) Ohio State University | | M.S. (1997) University of Michigan | | Ph.D. (1998) University of Michigan | Bio Statement: Paul Dholakia is an associate professor of management at the Jesse H. Jones Graduate School of Management, Rice University in Houston, Texas. He has a master's degree in psychology, and a Ph.D. in marketing from the University of Michigan, a master's degree in operations research from the Ohio State University, and a bachelor's degree in industrial engineering from the University of Bombay.
His research interests lie in studying motivational psychology of consumers and online marketing issues such as virtual communities and online auctions. He also studies relational aspects of consumer behavior. He has published in a number of marketing and management journals, and consults with firms in financial services, energy, health-care and other industries. Research Statement: My personal web site has details regarding my research. Website: |