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Zavyalova, Anastasiya

Anastasiya (Annie) Zavyalova

Assistant Professor of Strategic Management

McNair Hall, Room 226

Areas of specialization:
Organizational wrongdoing, reputation management, organizational identification

Dr. Zavyalova is an Assistant Professor of strategic management at the Jesse H. Jones Graduate School of Business, Rice University. She received her Ph.D. in strategic management from the University of Maryland, Robert H. Smith School of Business. Dr. Zavyalova’s research focuses on negative events in organizations (e.g. product recalls, on-campus murders and NCAA scandals in U.S. universities, child abuse scandals in Catholic Church) and the role of media and organizational identification for stakeholder support following these negative events.

In 2011 she was a recipient of a dissertation grant from the Centre for Corporate Reputation, Oxford University. In August 2013 Dr. Zavyalova won the Oxford University Centre for Corporate Reputation Best Dissertation Award for 2013. In June 2013 the first essay of her dissertation won the Best Conference Paper Award at the 17th International Conference on Corporate Reputation, Brand, Identity and Competitiveness in Barcelona, Spain. In October 2011 the second essay of her dissertation has been nominated for Best Paper for Practical Implications Award by the Strategic Management Society. Her empirical paper on toy recalls “Managing the message: The effects of firm actions and industry spillovers on media coverage following wrongdoing” was published at theAcademy of Management Journal.

Dr. Zavyalova has taught Social Entrepreneurship and Strategic Management courses.
Zavyalova, A., Pfarrer, M., Reger, R., and Hubbard, T. “Reputation as a Benefit and a Burden? How Stakeholders’ Organizational Identification Affects the Role of Reputation Following a Negative Event,” Academy of Management Journal, in-press.

Zavyalova, A. 2014. “Negative Consequences of Good Reputation and Positive Outcomes of Negative Events,” Socio-Economic Review, 12: 181-186.

Zavyalova, A., Pfarrer, M., Reger, R., and Shapiro, D. 2012. “Managing the Message: The Effects of Firm Actions and Industry Spillovers on Media Coverage Following Wrongdoing,” Academy of Management Journal, 55(5): 1079-1101.